The Milky Way Bar from Mars was introduced in 1923. It was the first candy bar that was serious competition for the Hershey Bar. What is interesting is that Mars bought their chocolate for the Milky Way and it's other candy bars from Hershey's until 1965. As Paul Harvey would say, "now you know the rest of the story".
Fast Forward to 2009: Mars has built a state of the art factory down the street from Hershey's. They continue to expand their business globally and still use real cocoa butter in their chocolate products. Hershey's on the other hand is shrinking and compromising it's product ingredients.
Posts
