Dove Chocolate Discoveries Segment on Martha Stewart Show Was Bittersweet

DOVE Chocolate Discoveries was featured on the Martha Stewart Show yesterday, December 16th.  While I was excited to see the products on display on the set and to see the too short introduction of  DOVE Chocolatier, Erica Christenson from Madison WI; I was very disappointed that Martha chose to make Chocolate Mousse from scratch instead of using our Mousse Mix which makes an easy and elegant Chocolate Mousse.

Yes, Martha did pipe the her dessert into the DOVE Chocolate Dessert Cups and yes, she used DOVE Dark Chocolate in the Mousse but the segment left me just a little confused.  You see, the philosophy of DOVE Chocolate Discoveries is that anyone can use our products and easily achieve Martha Stewart's made from scratch results....

While I am flattered that Martha used our Chocolate and our Dessert Cups, I am left wondering why she went to all that trouble to make a Mousse from scratch....when just two feet away was a Dove Mousse Kit on the counter?

C'mon Martha!!!  Wouldn't it have been better to have our DOVE Chocolatier demonstrate to you how anyone can make an elegant Chocolate Mousse in their own kitchen in about 4 minutes using DOVE Chocolate and the DCD Mousse Kit?  Your staff prepared 3 batches of your Mousse so that you could demonstrate the recipe.You could have done the same thing with the DOVE Mousse Mix and 2 bars of Dark DOVE chocolate with one mixing bowl and a spatula!

Or even better....you and Erica could have demonstrated both versions on camera and then held a mini tasting to compare both versions.

What I really liked yesterday was

1. seeing the giant DOVE Chocolate Discoveries logo on screen at the end of the segment
2. Martha announcing that everyone in the audience carried home a goodie package with the Mousse Mix and the Petiite Dessert Cups
3. the Dove Promises commercial after the segment
   

Publicity is publicity so I guess I will get over this....but next time Martha, please call me for advice!

Dove Chocolate Discoveries Chocolatier from Seattle WA Publishes "Scrumptious World" Blog with Recipes and New Dove Product Info

Seattle area's Ana Toussaint, a DOVE Chocolate Discoveries Chocolatier, from the state of Washington is the newest member of my team. Ana lives on Whidbey Island near Seattle. I like to tease her that she hosts the only Dove Tasting Parties that are smack dab in the Pacific Ocean! Well, sort of...google Clinton WA 98236 and you can see where she lives.

Anyway, Ana is a really sharp and creative person and has started a Wordpress Blog called Scrumptious World's Blog about her Dove Chocolate Discoveries business. What I like about her blog is that she is focusing on the Chocolate! Although the blog is brand new I can see that she plans to feature lots of recipes for all us foodies, cooks, bakers and chefs.

Plus she is finding interesting news items...check out the UK story about a new British Chocolate Study (150 British women are getting paid to eat chocolate everyday for a year! Don't worry Brits....someday Dove Chocolate Discoveries will be doing business in the UK and you can get all get paid just like us American Chocolatiers for eating Dove Chocolate....)

Be sure and check out Ana's blog. It is a fun read.

Till the next time......Carrie Geyer

Dove Chocolate Discoveries July Party Hostess Promotion

DOVE Chocolate Party Hostesses Can Earn Double Free Credits and Double Half Price Items in July!!!

In Dollars and Sense that means that a party with $200 - $349 in sales gets the hostess $50 in free DOVE Dollars. A party with $350 - $499 in sales gets the hostess $100 in free DOVE Dollars and 2 half price items. Want to supersize your DOVE party?? Have a $1000 party and you will earn 8 half priced items and $400 in free DOVE Dollars!

Any Hostess in July can use their DOVE Dollars to get DOVE products or our $149 business kit with over $300 in DOVE products to start a recession busting business!!