Dove Ad in USA Today Critiqued by Direct Sales Expert Cynthia Maniglia

Recently Dove Chocolate Discoveries ran an advertisement in USA Today.  It featured the story of a Dove Chocolatier named Jill Young who live in California.  It is a very interesting "human interest story" style ad and in my own biased opinion first rate.

Cynthia Maniglia, a Philadelphia direct marketing consultant and publisher of the blog, www.copygrove.blogspot.com.  has featured the ad on her blog.  She wrote: "Good ad: Good use of testimonial copy to convey the main selling points of the new program. And great headline! Nice use of photography, too." 

Check out the rest of her comments  and criticism (and see the ad too) at:  The Copy Grove: Dove Recruits Chocolatiers Via DR ad in USA Today

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