DOVE Chocolate Discoveries was featured on the Martha Stewart Show yesterday, December 16th. While I was excited to see the products on display on the set and to see the too short introduction of DOVE Chocolatier, Erica Christenson from Madison WI; I was very disappointed that Martha chose to make Chocolate Mousse from scratch instead of using our Mousse Mix which makes an easy and elegant Chocolate Mousse.
Yes, Martha did pipe the her dessert into the DOVE Chocolate Dessert Cups and yes, she used DOVE Dark Chocolate in the Mousse but the segment left me just a little confused. You see, the philosophy of DOVE Chocolate Discoveries is that anyone can use our products and easily achieve Martha Stewart's made from scratch results....
While I am flattered that Martha used our Chocolate and our Dessert Cups, I am left wondering why she went to all that trouble to make a Mousse from scratch....when just two feet away was a Dove Mousse Kit on the counter?
C'mon Martha!!! Wouldn't it have been better to have our DOVE Chocolatier demonstrate to you how anyone can make an elegant Chocolate Mousse in their own kitchen in about 4 minutes using DOVE Chocolate and the DCD Mousse Kit? Your staff prepared 3 batches of your Mousse so that you could demonstrate the recipe.You could have done the same thing with the DOVE Mousse Mix and 2 bars of Dark DOVE chocolate with one mixing bowl and a spatula!
Or even better....you and Erica could have demonstrated both versions on camera and then held a mini tasting to compare both versions.
What I really liked yesterday was
- seeing the giant DOVE Chocolate Discoveries logo on screen at the end of the segment
- Martha announcing that everyone in the audience carried home a goodie package with the Mousse Mix and the Petiite Dessert Cups
- the Dove Promises commercial after the segment
Publicity is publicity so I guess I will get over this....but next time Martha, please call me for advice!
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